Fake ASOS Website Scam UK: Spot a Copycat Store
Criminals are running fake ASOS websites that look almost identical to the real thing—but one wrong click could cost you hundreds of pounds and put your identity at risk.
What a fake ASOS website looks like
A fake ASOS website copies ASOS branding, layout, and product photos to sell counterfeit or non-existent clothing, or to harvest your card details at checkout. They are usually advertised through social-media posts and ads offering huge discounts. An example of the style is: ASOS Clearance Outlet - up to 80% off everything, today only: asos-outlet-uk.example.
The deal is the bait; the site either ships fakes, sends nothing, or captures your card details. This guide shows the warning signs, how to buy safely, and what to do if you have already paid.
Why these sites are convincing
Copied branding, real product photos lifted from asos.com, and a polished social-media ad all make the site look genuine at a glance. A steep "today only" discount and a countdown timer push you to buy before checking properly.
The rule that protects you: genuine ASOS shopping happens on asos.com or the official ASOS app. A big discount on an unfamiliar site you reached from a social ad is a strong red flag, however convincing it looks.
Signs an ASOS website is fake
- Prices are far below normal, especially on current or popular items.
- You reached it from a social-media ad or post, not by typing
asos.comyourself. - The web address is a lookalike, such as
asos-outlet-uk.example, notasos.com. - There is heavy "today only" or countdown pressure.
- The only payment options are bank transfer or unusual methods, or the checkout looks off.
- Contact details, returns, and company information are missing or vague.
- The site has odd phrasing, poor image quality on some pages, or broken links.
How the scam works
First, a social ad or post advertises heavily discounted ASOS-branded items. Second, the link opens a convincing fake shop. Third, you order and pay by card or transfer. Fourth, you receive counterfeit goods, the wrong item, or nothing at all - or your card details are used for fraud. Finally, the site ignores you or disappears.
Buying only from asos.com or the official ASOS app breaks the chain.
How to shop safely
Slow down and check before you pay.
- Buy from
asos.comor the official ASOS app, typing the address yourself. - Treat a big discount on an unfamiliar site, especially from a social ad, as a warning sign.
- Check the exact web address rather than trusting the logo or a padlock alone.
- Prefer paying by card, which offers more practical dispute options than a bank transfer.
- Look for genuine contact details, returns, and company information before buying.
If you are unsure whether a shop is genuine, our guide on Is This Website a Scam? A Practical Checklist Before You Buy walks through the checks, and our Fake Nike Website Scam UK: Spot a Counterfeit Shop and Fake Ray-Ban Website Scam UK: Spot a Copycat Store guides cover the same trick with other brands.
If you have already paid
If you paid by card, contact your bank or card issuer using the number on your card and ask about disputing the payment or a chargeback; for purchases over £100 on a credit card, ask whether Section 75 applies. If you sent money by UK bank transfer on or after 7 October 2024, mandatory APP fraud reimbursement rules may apply to Faster Payments and CHAPS transfers. The PSR rules include a 13-month claim window, a maximum claim amount of £85,000, possible exclusions, and a possible excess of up to £100. Report it to your bank as soon as possible.
If you entered card or personal details, ask the bank to watch the account, and if you shared identity details, consider Cifas Protective Registration at cifas.org.uk and monitor your credit reports with Experian, Equifax, and TransUnion. Keep the web address, order confirmation, and any emails as evidence.
How to report a fake ASOS website (UK)
If the scam reached you by email, forward the email to report@phishing.gov.uk. You can also report suspicious websites and links to the NCSC so they can be investigated for takedown. If the link reached you by text, forward it to 7726, and report the advert to the social-media platform you saw it on.
If you lost money or shared card details, report it to Report Fraud at reportfraud.police.uk or on 0300 123 2040 if you are in England, Wales, or Northern Ireland. In Scotland, report to Police Scotland on 101. Keep all the evidence.
Frequently asked questions
Is every cheap ASOS website a scam?
Not every one, but a big discount on an unfamiliar site - especially one you reached from a social-media ad - is a strong warning sign. Buy from asos.com or the official ASOS app, and check the exact web address.
How can I tell a fake ASOS site from the real one?
Check the exact address is asos.com, not a lookalike. Be wary of prices far below normal and heavy countdown pressure, and look for genuine contact, returns, and company details. A logo or padlock alone proves nothing.
I ordered clothes that turned out to be fake or never arrived - what can I do?
Contact your bank about a chargeback, and for credit-card purchases over £100 ask whether Section 75 applies. Keep the order details and report the site. Do not buy from it again or respond to follow-up offers.
Is it safe to pay by bank transfer on a discount site?
No. A bank transfer gives you fewer practical recovery options if the goods are fake or never arrive. Prefer a card, which may offer chargeback and, on eligible credit-card purchases over £100, Section 75 protection.
How do I report a fake ASOS website?
Forward scam emails to report@phishing.gov.uk, forward scam texts to 7726, and report the advert to the platform. If you lost money, report it to Report Fraud in England, Wales, or Northern Ireland, or to Police Scotland on 101 in Scotland.